Although you may think of Amazon primarily as an online retailing giant, its digital advertising platform is growing quickly. It’s currently the third most popular online ad platform, just behind Google and Facebook. If you have an Amazon store to sell your products, using Amazon Advertising can be an intuitive way to boost sales. Like Google and Facebook, this platform provides the tools you need to analyze your campaigns and track return on ad spend (RoAS). Delving into the world of digital ads often comes with a steep learning curve, so working with a digital advertising consultant may help you reach your goals faster. Here, our Amazon Ads manager shares our top tips for improving RoAS for Amazon Advertising so you can start maximizing sales:
Boost Your Average Order Value
By increasing your average order value (AOV), you’ll inherently improve your RoAS. However, you’ll need to be creative when attempting this strategy, as price gouging won’t do you any favors (and may even get you banned from the site). If your goal is to boost the AOV, offering products in well-matched bundles may be worth a try. Customers often view bundles as more cost-effective than single products, but you’ll want to ensure that the bundles you create are worth the extra investment in ad spending. When going this route, consider using advanced analytics to look into buying trajectories so you can build the strongest package deals.
Hone In On Less Competitive Search Terms
Although broad search terms are helpful for building awareness of your products and reaching a larger audience, they’re also extremely competitive. Individuals who search for these broad, competitive terms are often unsure of what they want to buy and are less likely to follow through with a purchase. If you want to make the most of your ad budget and avoid wastage, try focusing on less competitive search terms.
Use Promotions to Your Advantage
Promotions can be a bit complicated to add to your strategy, since Amazon charges extra fees for running promotions. However, offering promotions may help capture the eye of consumers and lead to more conversions. When you’re aiming to improve your RoAS, there are three main types of promotions that may be beneficial to your strategy:
- Social media promo codes: this is a special type of link that will take customers to a landing page with qualifying discounts.
- Percentage off: This is a short-term discount that’s great for creating a sense of urgency for consumers to purchase quickly. This type of promotion may provide better visibility on the Amazon Deals page.
- Free products: Amazon’s “Giveaway” and “Buy one, get one free” promotions can be used to generate interest and encourage customers to give your grand a try.
Hire an Amazon Ads Manager in Denver CO
Amazon Advertising has the potential to be a powerful tool for boosting sales and improving your depth of insight into your target audience. Since you’ll want to make the most of your investment in advertising and maximize your RoAS, your brand may benefit from the expertise of a digital advertising consultant. Our team has the skills and track record you’re looking for when it comes to creating savvy online advertising strategies to skyrocket your RoAS. Interested in learning more about how we can help? Please contact us to arrange a consultation.