by Marissa K | Aug 2, 2023 | Uncategorized
Amidst recent platform changes and updates, it’s crucial for businesses to stay focused on running effective ads and reaching their target audience across the web. Rather than getting caught up in the latest trends, understanding where your specific audience is...
by Marissa K | Jul 12, 2023 | Marketing
Influencer marketing is a hot-button issue in the marketing world, with an influencer seemingly lurking in every corner of the web, telling consumers to try this or do that. But influencers don’t pack as much punch as you might think. According to research, only 12%...
by Marissa K | Jun 28, 2023 | PPC
Beginning in July, Google will introduce a new policy aimed at conveying more information to users about their advertising. This Ads transparency policy makes use of ad disclosures and the Ads Transparency Center to inform users about key components of any given ad on...
by Marissa K | Jun 21, 2023 | Marketing
In the world of digital marketing, understanding the buyer’s journey is paramount to success. Whether you’re a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any...
by Marissa K | May 24, 2023 | Uncategorized
Crafting a message that truly resonates with your audience can be tricky, but with the right approach, it’s possible to ensure your message lands perfectly every time. From surveying your community to creating a content marketing plan, there are...
