Optimize Content for Visually Impaired Readers

Are you wondering how to optimize content for visually impaired readers? As a marketer, expanding your reach is always the goal. Taking care to make your posts accessible for all is a savvy business move, not to mention an ethical choice. By taking a few simple steps,...

What You Need to Know About Instagram Reels

In August 2020, Instagram announced the addition of a new feature: Instagram Reels. Reels were created to offer a similar format to TikTok and allow users to create 15-second videos. Short-format videos are hugely popular among Generation Z and Millennials, so if your...

7 Tips for a More Effective Business Website in 2020

A high quality website is vital for business, especially during these unprecedented times. Right now, your customers are expecting a level of social distancing-friendly services, and a working website is crucial for that. Your website is often the first impression...

How to Use Facebook Hashtags to Boost Your Reach

Regardless of the demographic group(s) you’re hoping to reach, Facebook is a safe bet for connecting with your target audience. This platform remains the most widely-used social networking site with 2.4 billion monthly users. Facebook is ever-evolving to provide...