How to Use a Press Release in Marketing

How to Use a Press Release in Marketing

A press release can be a powerful marketing tool when used correctly, but writing an effective one takes some finesse and willingness to embrace the idea that less is more. Here’s how to make sure yours will make an impact: What is a Press Release? A press release is...
Amazon Sponsored Brands Video Ads

Amazon Sponsored Brands Video Ads

Amazon’s Sponsored Brands offer businesses a chance to market more effectively through customized, cost-per-click ads. By giving you control of your logo, story, and inventory, you can focus on all elements of your brand, showcasing your products the exact way you...
What You Should Know About ChatGPT

What You Should Know About ChatGPT

ChatGPT is the latest rage at technology conferences and internet expos. It’s an AI text generator that helps you develop all sorts of content, from writing a college lecture to your wedding vows. But is this novel idea too good to be true? Let’s explore what it can...
Social Media Predictions For 2023

Social Media Predictions For 2023

It’s been a bit of a wild year in the world of social media. Twitter’s new management has made headlines, while Mark Zuckerberg’s Meta is also in transition. Although no one can say with certainty what’s to come, we discuss a few possibilities here. Regardless of how...
How to Make SEO Work for You 

How to Make SEO Work for You 

SEO is a great way to give your website the TLC it deserves. Regardless of what consumers are after — a four-night stay in Aspen to zucchini noodles —  SEO pairs customers with products more effectively than any type of digital marketing. But, of course, you must...