Whether your business already has a flourishing Instagram presence or you’re planning to get started, it’s imperative to use hashtags correctly to get the results you’re looking for. You probably already know that Instagram is a massive platform, with over a billion monthly users. Approximately 81% of users browse the platform to research products and services, making this app a great choice for marketing. Interested in leveraging Instagram knowledge to your benefit? Here, we share more about hashtag best practices to help you get started. If you’re ever in doubt or want to fine tune your strategy, team up with a digital advertising consultant.
Analyze Your Current Results
To determine whether your current hashtag strategy is working, start by reviewing insights on your posts. To learn more about individual performance, click on the “View Insights” link below your post. This will take you to a screen that breaks down where your impressions are coming from, so you can easily see how many impressions are from hashtags. While you can’t view specific hashtag performance, the Insights page is a great place to gain a surface level understanding of your current strategy.
Incorporate Hashtags Into All of Your Content
Did you know that hashtags can be included in all forms of content on Instagram? If you’re just using them for photos on the feed, now is the time to begin incorporating hashtags in Stories and Reels. Unlike hashtags in feed posts, you can include hashtags in Stories and Reels by using stickers or a text box. They function just the same, and their presence makes it more likely that the right audience will connect with your posts.
Use Tools to Help You
Having trouble coming up with the best hashtags to use in your Instagram posts? It can be challenging to identify what will work. If you want to skip some of the trial and error, consider using tools such as Hashtagify.me to create relevant options. Although you can use up to 30 hashtags for feed posts and 10 on Stories, it’s often considered best practice to stick to 5-10, so make them count.
Instagram is one of the most influential social platforms and has the potential to help you grow your audience. When you’re ready to make the most of your Instagram presence, having a solid understanding of hashtags is a must. If you’re ready to hit the ground running, it’s helpful to have an experienced digital advertising consultant on your side. Whether you just need engaging and relevant hashtags for Instagram or you’re looking for a comprehensive marketing strategy, we have the expertise to help you succeed. Ready to learn more about our approach? Contact us today. We’d love to learn more about your brand and create a customized plan that fits your budget and marketing goals.