Instagram currently has at least one billion monthly active users and is especially popular among the 25-34 age group. If Instagram marketing is part of your social media strategy, you may be looking for ways to drive more traffic from this platform. Instagram doesn’t allow clickable links in posts, so it can be difficult to drive website clicks. However, there are several strategies you can implement to gain high-quality traffic from Instagram. Here, we offer creative ways to share links on the platform.
IGTV
Updating your bio with a link is one of the most common ways to get the most from your Instagram marketing. However, this strategy can become tedious and frustrating if you’d like to share links often. If you’re using IGTV to engage followers with videos, you’ll be pleased to find out that you can share fully-clickable links in any IGTV video description. To help viewers locate the link, include a call to action in the video to take a look at the description for the link.
Direct Messages
It’s a little-known fact that direct messages can include clickable links. If you’re sharing a post or story and would like to include a link, simply include a call to action that invites users to DM you for the link. You can even include a “DM me” sticker in your stories to make it simple for users to message you directly.
Stories
For the time being, only business and creator accounts with at least 10,000 followers or verified users have the ability to share a link via Instagram Stories. If you’re not in one of these categories, no worries: you can add a swipe-up link to your IGTV video, where viewers will find the link in the description.
Create a Landing Page
By avoiding the use of third-party link-in-bio tools, you can benefit from analyzing 100% of the traffic you get via Instagram. You can do this by creating a dedicated landing page that lives in your bio. Aim to design a landing page that’s clean and compatible with mobile devices. Analyzing the traffic from Instagram is a valuable strategy that you won’t want to miss out on. You’ll have the option to learn more about audience behavior and even pinpoint conversions that originated from the page.
Instagram Marketing Consultants in Denver, CO
If you already have a thriving Instagram account with lots of engagement, your next step is to drive traffic to your site and start generating conversions from the platform. For many businesses, Instagram has the potential to be a crucial component of a social media marketing strategy. If you’d prefer to let a team of professionals handle the process of improving your Instagram marketing plan, we’re here to help. Whether you need just one service or a comprehensive marketing campaign, contact us today to create a customized approach.