Social media marketing is a complex endeavor. There are many factors to take into consideration when building your SEO strategy, and backlinks are an important part of this equation. Backlinks, also known as inbound links, are created when one site links to another. You can think of this as a vote of confidence by other websites, which boosts your site’s credibility. Here, we explore how you can earn or build backlinks to improve your site’s ranking.
Utilize Infographics
Visual data shown in infographics is an excellent way to easily transmit information. Readers are more likely to skim an infographic rather than read a lengthy blog post, so these eye-catching overviews are a solid choice to incorporate into your marketing strategy. Well-made infographics have the potential to be widely circulated, racking up backlinks to your site.
Enlist with a Web Directory
As Google’s algorithms become more sophisticated, many web directories no longer provide value. However, there are still a few options to consider, including Google My Business and Bing Places. Be wary of other directories or third-party review sites, as many aren’t trustworthy.
Network to Promote Your Content
Networking with other brands, bloggers, or influencers is a great way to build credible, high-value backlinks. Content promotion has the potential to be one of the most powerful tools available for expanding the influence of your site. Being featured on a popular blog is an accomplishment to shoot for; this will boost the possibility of your content being shared.
Don’t Be Afraid to Collaborate
In our ever-connected world, collaboration is often a key to creating site authority. Consider teaming up with a well-known brand to create high-quality content that’s likely to be widely distributed: think e-books, webinars, or a podcast.
Be Willing to Participate in Interviews
There’s a multitude of ways to build backlinks, and participating in an online interview is a smart way to present yourself or your business as an authority in your industry. While there’s no question that you’ll receive more interview invites once your brand is solidly established, you may have to take the initiative at first. Keep an eye out for sites conducting interviews and be proactive in reaching out–your resourcefulness will likely be well worth the effort.
Building backlinks is a crucial factor in establishing your site as a credible source and boosting your ranking as a result. The art and science of social media marketing can be overwhelming, so if you’d like help at any point along the way, contact our team. We’re here to develop a customized plan for success designed for your unique needs, and we’d love to hear from you. To start the process, shoot us an email or give us a call.