Company Recon: How to Conduct Research on Instagram

Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing....

Pixlee Instagram Analytics

Do you have a unique product that people love to talk about on social media? If so, you could be turning those conversations into profit. In our post on Instagram analytics, we mentioned Pixlee, an awesome tool for retailers to promote their products and increase...

How Instagram Stories Can Promote Brand Engagement

We’ve already covered how big brands are using Snapchat to increase consumer loyalty and trust, but what if we told you that Instagram is now vying for the title of video story king? The photo sharing service has implemented a new featured called Instagram Stories,...