Photo courtesy of Pixabay under Creative Commons 0 license
Do you have a unique product that people love to talk about on social media? If so, you could be turning those conversations into profit. In our post on Instagram analytics, we mentioned Pixlee, an awesome tool for retailers to promote their products and increase sales using their customer’s photos and videos.
Pixlee’s analytics package is designed to measure the ROI of user-generated content on Instagram. Data on your branded content is delivered in a weekly report based on unique hashtags. Pixlee recently launched a new version of their software that offers a robust system of performance metrics for measuring success on Instagram. Let’s check out some of the new features!
Posts About Your Brand
This report helps you keep up with the overall conversation around your brand during a specific time period. You will be able to see what people are posting about, identify the best performing content, and tailor your communications for the coming weeks based on user behavior. Collecting this type of data around customer sentiment will help you improve your user experience over time.
Top Fan Posts
Who’s talking about your brand? This widget shows the top photos and videos posted by your Instagram fans. Take advantage of trends as they emerge. Are your fans posting about their favorite product or newly released content? If they are, now may be the time to run a promotional discount or run targeted ads and make your brand go viral.
Top Brand Influencers
This report helps to identify key influencers and see what they are saying about you. You can then use this information to connect with brand advocates on future promotions. For example, you may provide them with early access to products in return for further exposure. This puts your products in front of their fans, and it introduces your brand to new markets.
Brand Performance
This is the report that will help track the success of your Instagram efforts. Measure your brand’s growth in followers for a given week. If you are posting your own content and leveraging influencer content, you should see your follower numbers start to increase. You can also use this report to measure post performance and identify trending content. As this data accumulates, you should be able to establish best practices for your marketing team, learn the types of posts your audience responds to, and identify the times when your posts are likely to see the highest level of user interaction.
If you are posting on Instagram, a tool like Pixlee is an excellent way to track organic engagement and brand awareness. Tracking the users who are interacting with your company will allow you to monitor growth and identify your most effective content. Take your marketing strategy to the next level and connect with social influencers and brand advocates to reach new fans and increase sales.