The State of Video Marketing in 2018 [Infographic]

Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber, and everyone in between. The very mention of video can even get...

Should You Advertise With Yelp?

There are several ways to advertise your business online. Facebook, Google, and Yelp continue to develop cutting edge ways to deliver your ads to tailored audiences, yet the method that produces the best results largely depends on each individual business. Yelp Ads...

Drafting the Perfect Business Email [Infographic]

We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that every business email I send, casual or marketing-oriented, has...

The Importance of Influencers

“Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are they so vital to business? Influencers – as the name insinuates – are people with the ability to influence....