The State of B2B Content Marketing [Infographic]

With intense competition, B2C content flooding people’s feeds, and a general uncertainty felt by many B2B marketers, it’s more important than ever for business-to-business companies to recognize what works, what doesn’t, and what’s going to make you stand out above the rest. Even now, many B2B companies say they’re not yet fully mature or sophisticated in their content marketing. Thankfully, there is a wealth of knowledge available and trained professionals who can help you find a strategy for success.

In a recent report by MDGAdvertising, they found that setting clear goals, documenting a strategy, measuring ROI, and experimenting are the most important methods of success for B2B brands’ content marketing. In the infographic below, discover 6 things every B2B company should know about content marketing.

Infographic by MDG Advertising