How User Intent Affects SEO

Photo courtesy of Pexels under Creative Commons 0 license Creating an effective SEO strategy is often a challenging endeavor even for a seasoned social media consultant. This is especially true if you’re not sure about the nature of users’ intent. When planning your...

Tips For Improving Your Google Ranking

Google’s search algorithms change continuously, and the search engine giant has recently released a broad core algorithm update. Several prominent sites that were previously performing well have experienced a dip in rankings due to recent updates, while other sites...

SEO vs PPC Marketing

When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and...