by sunnysideadmin | Jun 6, 2018 | Social Media
If you aren’t familiar with the term “influencer marketing”, this encompasses the many steps involved in creating branded content that social media stars share with their followers. The idea is that the influencer, who is trusted by many, vouches for...
by sunnysideadmin | May 30, 2018 | Social Media
Whenever we take part in social media, we must be aware of social phishing. Social phishing occurs when people use social media accounts – such as Facebook– to obtain sensitive personal information. If you own a business, phishers can go after your customer...
by sunnysideadmin | May 9, 2018 | Social Media
If you’ve been on social media for a while, you’ve likely seen the ups and downs of Facebook and Instagram’s algorithm changes. These changes can be frustrating and confusing for both the marketer and the consumer, but it’s important for...
by sunnysideadmin | May 2, 2018 | Social Media
With over 2.2 billion active monthly users on Facebook and 800 million on Instagram, these platforms are among the easiest ways to increase visibility and generate leads for your business. However, it can be difficult to know what the most effective advertisement is....
by sunnysideadmin | Jan 24, 2018 | Social Media
Once upon a time, companies did business solely offline. Brick and mortar? Check. Word of mouth advertising? Check. A radio ad when you felt like splurging? Check. Fast forward to the modern era and marketing without social media isn’t really marketing much at all....
by sunnysideadmin | Dec 27, 2017 | Social Media
Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working. When it...
