If you aren’t familiar with the term “influencer marketing”, this encompasses the many steps involved in creating branded content that social media stars share with their followers. The idea is that the influencer, who is trusted by many, vouches for your product or service and helps you build brand awareness. For the past few years, this type of marketing has been recognized as one of the most effective and successful ways to build an authentic reputation for a brand.
If you aren’t sure if an influencer marketing campaign is right for your brand, we encourage you to check out our full article about the importance of influencers HERE. This modern day word-of-mouth marketing has become incredibly popular among companies large and small, and for good reason! In the infographic below, St. Joseph shares comprehensive data about past trends, current trends, and predictions for years to come.