How to Use User-Generated Content Effectively

How to Use User-Generated Content Effectively

User-generated content (UGC) is exactly what it sounds like: it’s content generated by consumers who use your product or service. This content can take many forms, including images, podcasts, testimonials, videos, and reviews.  UGC is so important because it’s...
How to Use a Press Release in Marketing

How to Use a Press Release in Marketing

A press release can be a powerful marketing tool when used correctly, but writing an effective one takes some finesse and willingness to embrace the idea that less is more. Here’s how to make sure yours will make an impact: What is a Press Release? A press release is...
Amazon Sponsored Brands Video Ads

Amazon Sponsored Brands Video Ads

Amazon’s Sponsored Brands offer businesses a chance to market more effectively through customized, cost-per-click ads. By giving you control of your logo, story, and inventory, you can focus on all elements of your brand, showcasing your products the exact way you...
Tips For Building a Content Marketing Strategy

Tips For Building a Content Marketing Strategy

Content marketing is an essential component of your brand’s success. Effective content marketing provides valuable and relevant material to your target audience (which can also help you grow and retain your audience). “Content” is a broad term that encompasses a...