Passive income of links, sharing, and engagements? Yes, please! Evergreen content is every digital marketer’s dream, but it can be a challenge to create. By definition, evergreen content is something that can live on and stay relevant forever, no matter the circumstances. Ongoing shares and engagements keep the content relevant to social media platforms’ algorithms, so it’s more likely to be discovered over time.
When planning an evergreen piece, there are a few questions to ask yourself: Will this be relevant in one year? Will my readers find value in visiting this piece more than once? How many different age groups and demographics will find this article interesting? An extensive how-to guide with data that can be referenced over time is a great example. The evergreen content that your brand can create will vary depending on your industry, but this guide from BuzzSumo will help you get started.
