Social media is an ever-changing landscape, with constant algorithm updates and waning trends. It’s smart to stay on top of your dynamic marketing strategy to follow trends and track what’s working for your brand’s unique goals. Although upending your social media plan sounds like a massive feat, following a few simple guidelines makes the process much easier. Using a content planner, implementing ongoing SEO tactics, and identifying your unique voice are an excellent start.

If your social media presence has been lacking, there are a few steps you can take to maximize exposure and improve organic results. It’s always a good time for a refresh! In the infographic below, you’ll discover 8 ways you can update your content marketing strategy.