A lead magnet, which is a free item or service that is given away in exchange for contact info, can be a powerful tool in building your email marketing list. Whether you offer a discount, free service, downloadable exclusive content, or something else is completely dependent on your brand and your audience. One thing remains true across industries, however: lead magnets work. The trick is to offer something completely irresistible.
The goal of a lead magnet is to provide value and attract a website visitor, then convert them from a visitor to a subscriber (or lead). This can be done in a variety of ways, but perhaps the most popular is a one-time discount, redeemed by signing up for an email list. If you plan to implement a lead magnet on your website, check out the following infographic from Productive and Free.
