According to Microsoft, LinkedIn is currently seeing record levels of engagement. This may come as a surprise with millions out of work and the modern workplace landscape in full transition, but there are many factors that are potentially driving LinkedIn’s growth. Regardless of the why, it’s important for business owners to keep their finger on the pulse and take advantage of this surge in activity.
If you’ve been on the fence about dedicating more time and energy on LinkedIn, the new year might be a good time to consider it. Whether you find value in organic LinkedIn advertising or paid campaigns, this platform-wide growth is an excellent opportunity to implement a strategy. This checklist, courtesy of LinkedIn, outlines the steps you should take as you launch your next campaign.
