The Rise of the Story Format [Infographic]

First introduced by Snapchat in 2013, the story format has truly been a game changer for individuals and social savvy businesses alike. If you’ve spent any time on Instagram or Snapchat, you have probably already noticed the popularity around it. Brands, public...

The State of Video Marketing in 2018 [Infographic]

Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber, and everyone in between. The very mention of video can even get...

Should You Advertise With Yelp?

There are several ways to advertise your business online. Facebook, Google, and Yelp continue to develop cutting edge ways to deliver your ads to tailored audiences, yet the method that produces the best results largely depends on each individual business. Yelp Ads...

Will Social Media Ever Go Away?

It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with...