Google’s search results are more accurate than ever before, and the search engine’s algorithms are becoming more sophisticated all the time. Queries now produce search results that are more than just text, as you’ll notice when you search for businesses or products. If you’d like to optimize your search results to ensure that users can quickly locate the information they need, using structured data for your website is an excellent strategy to implement. Interested in learning more about how structured data works? Here’s an overview of how it can improve your search results, and how a Denver marketing strategist can help you meet your goals:
What is Structured Data?
In the simplest terms, structured data is code written in a way that makes it easier for Google to understand your content. Structured data highlights the key information on your website so the search engine can process it into rich content accordingly. Examples of rich content gleaned from structured data include images, opening hours, and product prices.
Most Common Types of Structured Data
In order to optimize your search results, you should include structured data on your site. Common types of structured data include:
- Reviews. Structured data makes it possible for customers to clearly see your star rating before even clicking on your site.
- Local business. This type of structured data markup will help you rank for queries such as “car dealerships near me.”
- Events. Your site should make it easy to determine event dates and times, and using structured data will clearly showcase this information.
Benefits of Using Structured Data
Optimizing your site with structured data offers a host of benefits, including:
- Improve your ranking. Google’s ranking criteria are complex, but implementing structured data on your site may result in better rankings.
- Boost your click-through-rate. Structured data plays a crucial role in keeping the clicks rolling in. When your search results include visually-appealing and easily decipherable content, users will be more likely to click on your page.
- Gain more impressions. Google’s ranking system places a priority on the relevancy of your site. By using structured data to highlight key points and encourage more impressions, you’ll be rewarded with better rankings.
Structured data has the potential to boost your site’s visibility, but implementing this code can be a complicated process that requires testing. Although there are tools available to make it simpler to include structured data on your site, you may prefer to enlist the help of a team of professionals to ensure that it’s done right. A marketing strategist will take the stress out of optimizing your site and running the necessary tests to ensure that you reap the rewards of this strategy. Our team is here to provide a boutique experience, and we’d love to speak with you to determine the best plan of action for your unique needs. Ready to learn more about our services? Contact us today to start the process.