If you’re looking for ways to take your social media marketing strategy to the next level in 2022, utilizing Twitter’s new features may be a great place to start. Many of the most influential platforms (such as Facebook and Instagram) have long had options for businesses, and Twitter has just recently added new tools for marketers. Ready to get started? Here, we share tips for using Twitter marketing for business:
Use a Professional Account
If you’ve been eagerly awaiting Twitter to introduce the option to create professional accounts, the time has finally arrived. The initial roll out of this new feature began in mid-2021, and now all brands have the ability to identify themselves as a professional profile. When you set up this new type of account, you’ll gain access to Quick Promote (which functions similarly to boosting content on Facebook). This convenient tool lets marketers pay to sponsor content without the hassle of creating an entire campaign.
Try Twitter’s Shop Module
Native shopping tools are popular features on Facebook and Instagram, and Twitter has recently begun testing its own version. The Shop Module will allow brands to create shopping profiles and display a product showcase at the top of the page. Although Twitter’s Shop Module is still in the works, business profiles may be able to gain access to this feature in 2022.
Create Newsletters
As a marketer, you’re always looking for ways to engage potential customers and keep them coming back for more content. With its acquisition of newsletter service Revue, Twitter has added an option to publish and promote newsletters through its integration. Whether you want to provide company updates or would prefer to create paid content, it’s all possible with Revue and Twitter. If you plan to publish newsletters regularly, you can even add a subscription button to your profile.
As Twitter continues to grow, the platform is continuing to add new features. Its newest business tools may prove to be useful for marketers whose target audience frequents Twitter. If your company has an active presence on this platform (or you’d like to get started creating one), these new features could be a valuable addition to your social media marketing strategy.
Interested in getting started with Twitter marketing for business, but feel like you could use some professional guidance? Our team is here to help you navigate every aspect of your marketing campaign. From Twitter strategy to beyond, we can assist you in enhancing your online presence and generate the results your brand needs. To learn more about how we can help, please contact our team for a consultation.