Business reputation management is an essential part of your overall marketing strategy. As a business owner, you already know that reviews play a critical role in building brand reputation. While a less-than-flattering review here or there won’t make or break you, positive reviews are always a plus. Savvy customers are almost certain to research a business before buying a product or service, so it’s wise to register your business on a variety of sites and monitor your customers’ opinions. When determining your marketing and customer relationship strategy, working with an online marketing firm may be advantageous. Here, we share the details on several top review sites to help you begin developing a business reputation management plan for success.
Google My Business
Whether you’re selling a product or service, Google My Business (GMB) is by far the most popular and influential review platform. Most interested customers will google the name of your business, and if you’re registered on Google My Business, it’s easy for viewers to locate crucial information about your company (including reviews). As the business owner, you’ll benefit from the ability to easily interact with customers from your account, manage how your business appears in Maps, and analyze metrics.
Yelp
Yelp is a popular review site, but many small business owners have a contentious relationship with this platform due to its policies. Like Google My Business, Yelp displays key information about a business, including its location, hours, and website (in addition to reviews). The kicker about Yelp: this platform’s algorithm is notorious for filtering reviews, which can have a significant impact on a business. Many businesses have reported Yelp removing legitimate positive reviews and displaying a higher proportion of negative reviews. This is more likely to happen if the reviewer leaving positive feedback has only left one review. Users have the option to see filtered reviews by selecting that option; many don’t realize that reviews have been filtered. Rumors have even surfaced that Yelp will filter out negative reviews if businesses choose to use Yelp ads, but this hasn’t been proven in court thus far.
Facebook is always growing its business applications to offer solutions for both business owners and customers. Creating a Facebook page for your business may be a strategy to consider, especially since this is an excellent platform for communicating with your customers on a daily basis. Like GMB and Yelp, you can receive reviews and respond to them from your account. You’ll also have the option to track metrics and determine which posts are most effective for sparking engagement. Similar to Google and Yelp, you also have the ability to create targeted ads through the site.
Business Reputation Management Services in Denver, CO
Navigating the tumultuous waters of reviews can be challenging and even frustrating. There’s no question that they play an important role in how others perceive your business, so it’s vital to carefully manage your brand’s reputation. If you’d like assistance with any facet of your marketing strategy, our online marketing firm is here for you. When you’re ready to create a custom plan with us, please reach out to our team.