When it comes to driving new customers, building trust, and organically developing your online presence, nothing delivers quite like a collection of real reviews. Based on research compiled by Broadly, 84% of people trust reviews as much as a personal recommendation. Whether you’re a local family doctor, a home inspector, a large corporation or simply offer a single product/service, you can benefit from positive online testimonials.
Building your online presence with testimonials isn’t just about the positive reviews, either. Receiving criticism that you can take constructively and learn from can help, as well. When a prospect sees a complaint that you’ve responded to and rectified, they see that you are transparent, steadily improving, and care about your customers. With this in mind, it absolutely makes sense to reach out to your previous clients and ask for a review–you have nothing to lose! In fact, 7 out of 10 customers will leave a review simply because you asked them to. Learn more about the impact of reviews in the infographic below.
