Your website is the face of your business, so it’s of the utmost importance to handle it with care and expertise. Google’s algorithms are highly sophisticated and becoming more finely tuned each year, so webmasters must adhere to current best practices in order to keep their site relevant. Interested in learning more about why manual actions are detrimental to your site’s rankings and what you can do to prevent them? Here’s how working with a marketing strategist can help your website perform at its best:
What Are Manual Actions?
Manual actions are Google’s most severe response to site violations. Manual actions are administered in response to offenses such as unnatural links, thin content, spam, or keyword stuffing (among other infractions). Rather than bump your rankings down a few notches, manual actions can completely remove your site from the search engine–so your business will immediately take a hit. You’ll need to reapply for consideration once you’ve fixed the reason for the manual action(s), so it’s best to avoid receiving one in the first place. However, it’s reassuring to know that manual actions can be forgiven if corrective measures are taken and the violations don’t reoccur.
How Can Manual Actions Be Prevented?
Since manual actions are only doled out due to major site violations, working with a marketing strategist will help you ensure that your website is in top shape from day one. An experienced marketing team will be familiar with Google’s current best practices and be sure to keep your site updated appropriately. Engaging content and regular site maintenance are crucial components to improving or safeguarding your rankings, and a qualified consultant will help you achieve these criteria.
How Are Manual Actions Reversed?
If you’ve already received a notification of manual action, you may need assistance from a professional in order to find and correct the issue(s). Although Google will give you a reason for the manual action, it’s up to you (or your marketing strategist) to analyze site data, correct the problem, and submit an application for reconsideration to Google.
Your website has the power to make or break your business, so don’t let manual actions slow you down. If you’d like to prevent this headache and help your site reach its full potential, you’ll benefit from working with a marketing strategist. Our team is happy to provide performance monitoring, create a site from the ground up, or simply offer a la carte services to enhance your online presence. When you’re ready to learn more about how we can help, please reach out to our team.