Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More customers are spending their money, so more companies are coming out with innovative and viral content that seems to overtake newsfeeds. For smaller brands, this fact is discouraging. Fortunately, there are fail safe holiday marketing tactics that you can implement to stand above the competition.

Whatever you have planned for your holiday marketing strategy, you need to be sure that your voice is going to break through the chaos and noise. There is no cookie-cutter idea that you can use to be successful, but a few key principles will give you the boost you’re looking for. In this infographic, learn about the 10 essential holiday marketing tactics for 2017.

10 Essential Holiday Marketing Strategies for 2017