Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence:
Add Links to Your Introduction
While Google+ includes links to your website at the top of your Profile Page, you can also add links in your Introduction. Located in the About section, your introductory statement may provide links to your site’s customer service page and contacts page, as well as to other social media pages.
For Local Business accounts, Google+ has a Contact Information box, which provides another place for visitors to access a link to your website.
Update Regularly with Effective Posts
It’s not enough to provide basic information and links for visitors; you must consistently update your Google+ page with current and engaging content, too. In order to attract an audience, you’ll need to post regularly about your business and industry news. Remember to use keywords and hashtags to optimize your searchability.
Building your connections and frequently posting will help you improve your overall SEO. It’s important to keep building your audience with Google+ because your posts will appear in your follower’s Google search results. For example, when you post about a current trend in your field and one of your followers does a search regarding that topic, he or she will see your post on the first page of their search.
Organize Posts with Collections
Once you’ve built an audience, you’ll need to entice them with engaging posts that are easy to access. Google+ Collections allows you to categorize your posts by topic and help your followers sift through your content. For instance, if you own a restaurant, you can organize your posts under seasonal menu updates, photos of dishes, and recipe recommendations. Collections helps your followers find the content they’re interested in more easily.
Another way to connect with users is with Google+ Communities, where you can join an existing community or create and maintain your own. Similar to Facebook Groups, Communities are places to stay updated on certain subjects and network with others interested in your field.
You can easily promote your professional work and personal interests on Google+. By providing the appropriate website links, updating your network regularly with relevant content, and engaging with other users, you’ll be able to expand your online reach in no time. Please contact me at firstname.lastname@example.org for more information on how you can optimize your Google+ account.