Once upon a time, companies did business solely offline. Brick and mortar? Check. Word of mouth advertising? Check. A radio ad when you felt like splurging? Check.
Fast forward to the modern era and marketing without social media isn’t really marketing much at all. But, updating your status every now and then is not enough – in order for your business to shine, your social media must, too.
This isn’t to say that you have to be a social media whiz. That’s what hiring a third party is for! So, how do you know that you’re ready for a social media professional? Some of the signs include:
You don’t have the time
When you wear many hats, social media is often the one that’s cast aside, left hanging from the coatrack alone. Marketing is expendable…while it brings in business, there are other things that keep a business running. These tasks are often urgent and where your focus lies. In short, it’s easy to let social media slide. You might do this by ignoring Facebook completely or you might do it by not posting often enough. Either way, it can cost you business. The moral of the story: if you’re too busy to focus on social media, hire someone who can.
You’re not engaging your audience
Social media is designed to make engagement very obvious – you’re literally told when someone “likes” or engages with your post. If you’re not getting enough attention, there’s a reason! Outsourcing your social media to a reputable company is a smart solution. It places it safely in the hands of people who know what people respond to and know what people ignore.
You’re not hitting your sales numbers
Ah, here is where things get real – money! Social media is a huge influencer and weighs heavily into purchasing. Not only does it provide you the chance to advertise deals and new releases, but it lets you troubleshoot, as well. If you use social media to help customers who have complaints or questions, you’ll keep those customers for a long time.
You’re out of ideas
Perhaps you’re at the bottom of the barrel for ideas– you’ve posted all your content, you’ve held contests, you’ve even made your own memes. If you’re at your wit’s end with your own wit, it might be time for some fresh concepts.
Your website traffic is down
Of course, the job of any good social media platform is to drive traffic back to your homepage – that is where all the magic happens! If your web traffic is about as jammed pack as a Sunday drive during the Super Bowl, it’s time to think about moving in a new direction.
Social media professionals improve your social media presence, and that improves your business in every aspect. If you need help with social media and other types of marketing, contact us today to get started.