Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Hashtags on Google+ can be a very useful tool for directing more traffic to your posts. Google+’s hashtags work a little differently than Twitter’s or Facebook’s do, however. By learning the ins and outs of hashtags on Google+, you can reach more people from outside your circles and expand your overall visibility. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
Hashtags have been widely used on many social platforms as they allow users to join conversations on a particular topic. In May, Google+ was the latest social media player to introduce hashtags. Recently, Google has announced that their search engine will feature these hashtags, meaning users will be able to search for hashtags shared on multiple social platforms.
We have all manipulated our social media accounts and sites to get our names high on the rank list. But what many have not considered in this equation is how powerful author rank is with Google+1’s and the infamous ‘likes.’
In our ever technologically advancing world, Google Local reviews are gaining importance in a variety of ways. For the younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth.