While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
One of the main goals of a logo is recognition and a lasting impression. You want people to immediately recognize it and become familiar with your company. Another important rule to keep in mind is that you may need to change up your style based on your target audience. The helpful guide below, courtesy of Company Folders, will get you right on track to creating the perfect logo to capture the hearts and minds of your potential customers. 