Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page:
Name and About Section
The name of your Facebook page and the contents of its About section are focal points in improving your SEO. Your name is generally the first thing people read and search engines pick up on. It should be concise and memorable without being generic; avoid long titles and clichés.
Your About section should also not be too verbose. Use keywords that describe your business rather than overloading the section with unnecessary information. Search engines can detect excessive and poorly structured writing. A well-articulated About section can help you avoid being filtered out of search results.
Remember to include your mission statement, general business/product information, address, phone number, and links to your website in the appropriate areas. Fill out the About section entirely and clearly but avoid being long-winded and overly conventional.
Having a cohesive Facebook page is vital for optimizing search results, so try to match your URL with your actual name or brand. If the exact URL you desire is taken, choose a memorable alternative that relates to your business. Optimizing your URL will help search engines determine the identity of your business and help people remember it.
Make your Facebook page more searchable by picking a relevant category under Page Settings. You can also increase your SEO by choosing up to 3 subcategories, which further help people discover your page. Be specific with your subcategories so that ideal or potential clients can more readily find you.
It’s crucial to link to your Facebook page on your website and on all your other social media platforms. The more incoming links to your Facebook page, the higher it’ll be listed in the search engine results. Encourage your clients/customers, colleagues, and friends to also link to your page whenever mentioning you on their status updates, tweets, or blog posts.
Updating with compelling posts not only strengthens your SEO, but it also keeps your followers invested in your page. Search engines rely heavily on the first few words of a post and a strong, descriptive opening sentence is also the best way for you to capture readers scrolling through their newsfeed. Don’t just blatantly promote yourself, however.
Instead, post current news or interesting articles about your industry that’ll help increase your image as a well-informed expert in your field. Regularly posting engaging content on your Facebook page is the best way to increase SEO and SERP rankings.
A concise name, clear About section, corresponding URL, and consistent backlinking make for a solid foundation but to meet your Facebook SEO potential you need to have an active page. If you frequently update your page with new and captivating information about your industry and business, then you’ll improve your search-ability and SERP rankings.