One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
In the infographic below, Fractl breaks down some of the sharing trends from their study. One of the biggest key points from their findings was that Facebook is continuing to dominate social media platforms, while sharing on Twitter has decreased by 29%. As we’ve mentioned before, every brand has their own individual needs and goals, but these numbers should give you an idea of where to start.