Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is not only cost effective compared to traditional live outlets, but it’s considered to be a more authentic way to engage with an audience. With live streaming being so accessible for the everyday internet user, it only makes sense to use live platforms to improve exposure, boost sales, and build relationships.
It’s not as simple as clicking “broadcast”, however. Successful live streaming requires careful strategizing. Whether you’re going to share live interviews, product information, or behind the scenes footage, proper planning is crucial. In the infographic below, learn about the how, when, why of live streaming. Happy broadcasting!