Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.
Every streaming platform is different, and deciding what is right for your brand is an excellent first step. Tune in to broadcasters in your industry and take notes! Whether you’re going to share live interviews, product information, news, or behind the scenes footage, proper planning is key. In the infographic below, learn about the many platforms and strategies for live streaming.