As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how crucial it is to maintain a social media presence. Platforms like Facebook, Twitter, and Pinterest have taken an active role in e-commerce, so if you aren’t taking advantage of these features, now’s the time to do so.
The infographic below, created by SnapParcel, highlights the social media platforms with the most effective commerce options and which are the most effective for sales conversions. For any small business owner who wants to set up an e-commerce based retail business or add this to your existing business, this should be of particular value to you.