You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO.
A crucial factor in polishing your website’s search engine optimization is making sure your web pages are user-friendly for both potential customers and search engine robots. While search engines are becoming increasingly advanced, SEO enables their systems to better interpret what each page is about. Therefore, when properly executed, your website will be easily discovered by the people in your target market. While search engine optimization is a broad and complex practice, the infographic below provides helpful tips for getting started.