If you haven’t begun advertising on Facebook yet, you’re missing out on a huge opportunity to reach your audience. The platform provides a wide range of tools to help you target the exact people you want to see your ads, grab their attention, and track your results along the way. If cost is your concern, Facebook ads work with any budget and can be purchased in a variety of ways.

With so many tools and options available, it can be difficult to know where to begin. Luckily, the infographic below provides a step-by-step process for getting your campaign up and running! This guide, courtesy of Headway Capital, breaks down the many facets of advertising on Facebook.

Facebook Advertising