Tips For Creating an Engaging Instagram Account

Instagram, the photo-sharing and live streaming platform, is one billion users strong (and growing). Approximately 500 million of these users log in every day, making Instagram one of the most influential social media platforms for marketers. Simply having an account...

How to Choose and Optimize Images

You may have heard that the key to building a loyal online audience is producing consistent, high-quality content. While this still rings true, you should keep in mind that content without the perfect image(s) will probably go unnoticed. In our visual world, it’s...

The Impact of Video Marketing

Digital marketing is ever-evolving, so it can be challenging to keep up with the fast-paced changes. Recent studies have shown that if you’re not using video marketing, you may be missing out on a large part of your target audience. People of all ages and backgrounds...

Blogging For Business: Why It’s Important

You’ve probably heard that starting and maintaining a blog for your business is a must. However, many business owners are unsure about the reasons behind this sage advice. If you’re already communicating with customers through social media and other means, you may be...