Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.