No one, from companies to individuals, likes their flaws pointed out. No one likes to be viewed in an unfair light, either. But any online presence opens the door for such criticism, some warranted and some not. So, what happens when your business is on the end of a less than flattering review or comment? How can you handle the situation with tact?
Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More customers are spending their money, so more companies are coming out with innovative and viral content that seems to overtake newsfeeds. For smaller brands, this fact is discouraging. Fortunately, there are fail safe holiday marketing tactics that you can implement to stand above the competition.
The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search engine visibility rankings? [Read more…]
In a perfect world, every Facebook post you made would be liked and shared and receive plenty of comments. However, this isn’t always the case, especially for a growing brand. Millions of social media posts are created every single minute, so to say the competition is tough would be an understatement. Don’t let this discourage you, though. With a few tweaks and tricks, you’ll find yourself moving on up and standing high above your competitors. [Read more…]
Facebook continues to evolve, perhaps as a nod to the leadership in the field of social media or as a way to set itself apart from the competition. Whatever the reason, the expansion is often beneficial to small businesses. The latest announcement is no exception; it involves a new feature that lets brands create their own Facebook groups. [Read more…]
Ratings, reviews, and feedback are essential to the online reputation of your business, and we’re lucky to live in an age where social media makes the entire process easier for both parties. The era of technology and the never-ending rise of the internet has made it possible for you to monitor, track, and respond to feedback, which is beneficial to both you and the customer. In fact, it’s now recommended that you ask your customers for feedback and provide a survey for their convenience. This is a powerful tool for companies large and small, but proper execution is key.
First, search engine optimization (SEO) can be understood as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural search results on search engines.” This includes things on your webpage such as substantial, fresh and engaging content that includes specific keywords likely to be Googled often. The architecture of your webpage is another important SEO factor: how quickly does your site load? Is your site secure (think: HTTPS); can various search engines “crawl” your site easily? Lastly, does you site utilize HTML efficiently? For example, HTML title tags should contain keywords related to page topics. Is your meta-description tag descriptive of the page it’s associated with? Even the color and design of your page matters for SEO – if your color and design template hide the words you want pages to be found for, your ranking on Google and other search engines is sure to fall. [Read more…]
As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
As the importance of web presence becomes more and more prevalent, companies large and small are relying on SEO to boost brand awareness and stay on top of competition. This practice improves search engine rankings and helps make your website more user-friendly, something you need if you want to increase web traffic. However, as we’ve spoken about before, it’s easy to make mistakes when fine tuning your brand’s SEO and it’s often necessary to hire an expert to do it for you.
Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet are in today’s society. As a business owner embarking on the social media marketing journey, this is great news. However, it’s important to remember that not all of the nearly 3 billion people are using the same networks. The tricky part is figuring out what platforms work best for your business and your target demographic. [Read more…]
With the popularity of sites like Instagram and Snapchat, many people assume that Twitter is on its final leg; it’s allegedly “dying” of the same disease that killed Myspace and Friendster: disinterest. However, while more novel sites certainly have the attention of certain demographics, Twitter isn’t obsolete. In fact, there are several elements that attest to Twitter’s longevity. So, if you’re thinking of logging off, think again. Tweeting isn’t over yet, and here are a few reasons why: [Read more…]
In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to YouTube and Pinterest, consumers can be broadly influenced toward one product or another given their respective social media presence. As such, a vital part of recognizing how to run your own company’s social media comes from examining that of the competition’s. [Read more…]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every brand has specific needs and goals, but there are certain things everyone should steer clear of.
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
Of the millions of current internet users in the United States, a large majority of them are online shoppers. With that in mind, it’s obviously extremely important that you monitor your online reputation to ensure your business remains in good standing with your target audience. If you’re just getting started on monitoring your online presence, the first step is a quick Google search to find out if you are already being reviewed on websites like Yelp, Angie’s List or TripAdvisor.
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
The most successful marketing campaigns are those that connect with audiences on a human level. Customers don’t want to be told what to buy; they want to know the story of your brand. That is, what makes your product or service unique? A content marketing strategy can help your business reach the hearts and minds of consumers. In 2017, the best strategies will take advantage of new technology, like virtual reality systems, and capitalize on the latest social media trends.
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
It’s a well known fact that WordPress is the largest content management and blogging platform, but there’s so much more to it. WordPress is free to use, edit, and redistribute, and is incredibly versatile. The reason we, and many others, love to use WordPress is the platform’s flexibility to create any type of website. When you’re ready to get started, the steps are easily laid out and a brand new website is within your reach!
Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.
There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.
If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to the iPhone in 2011, these little faces and symbols have quickly embedded themselves in mainstream culture all over the world. Needless to say, many brands have taken notice and have started using emojis in their marketing campaigns.
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing. Video is taking the world by storm and it’s becoming hard to ignore. We’ve said it before and we’ll say it again: it’s going to take much more than an active Facebook page to really stand out in the competitive nature of social media.
Businesses of all sizes are nearing the tipping point where internet marketing becomes the best way to reach their audience. The driving force behind this change? Millennials. By 2025, 44 percent of the workforce will be millennials, per the Bureau of Labor Statistics. Millennials on the older end of the generational spectrum will start moving into upper management positions and yielding more money. Those on the younger end will graduate college and enter the workforce, further increasing the earning potential of the entire generation. With more money comes more purchasing power and a resulting shift in the dominant consumer base. This means that having a strong web presence will become vital in targeting those with the highest potential to spend money, millennials. [Read more…]
Social media has become a booming business, with companies like Facebook and Twitter being valued into the billions, yes billions, of dollars. The sheer scope of users available to target have made these platforms a can’t-miss opportunity for marketing and branding. So it should come as no surprise that yet another new social platform is starting to attract the attention of marketers everywhere: Snapchat. According to Comscore, the millennial-focused platform boasts a 32.9 percent penetration rate for the age group 18-34, and a 50 percent rate for the age group 18-24. These numbers alone make it an undisputed gold mine for tapping into the millennial market, but it’s Snapchat’s ability to engage users in a real time format that gives it true potential. [Read more…]
As we recently mentioned, Twitter is changing basically everything. Twitter recently announced an update that will truly change the way marketers, business owners, and everyday users engage on the platform. If you’ve ever tried to condense a lengthy message into 140 characters, you know first-hand just how aggravating this limitation can be. Another frustration that many users have faced is that when you reply to someone’s tweet, it doesn’t appear in your followers’ newsfeed.
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
Web presence is a huge part of running a successful business. People no longer use a phone book to find businesses; instead they do a simple Google search. Ensuring your company ranks high on search engines can turn a moderate success into an astounding one. If you’ve come to our website, chances are you already know this, and are ready to make your mark on the web. A step in the right direction to a strong web presence is Google’s Search Console (most commonly known as Google Webmaster Tools). [Read more…]
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your target demographic and the various opportunities at your fingertips, you can broaden your audience and in turn boost your ROI. [Read more…]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how crucial it is to maintain a social media presence. Platforms like Facebook, Twitter, and Pinterest have taken an active role in e-commerce, so if you aren’t taking advantage of these features, now’s the time to do so.