LinkedIn is becoming the major networking website for businesses. It has grown from simply being a collection of resumes to a beneficial tool for furthering one’s career. By taking advantage of LinkedIn’s features, professionals can improve their profile and network. Here’s how we recommend using LinkedIn: [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
In the last year, Facebook has been testing star ratings through desktop and mobile “Local Search” as well as on content on Timeline. It has also randomly asked users to rate locations they had been to on the desktop site’s sidebar.
Now, Facebook is testing these ratings on Pages on their desktop site, allowing users to rate any place they want to. The ratings are then featured on the page. Currently, it is only available for a portion of Facebook’s user population. [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Google Glass, simply by virtue of its name, is intriguing. But what is it? What will it do for you? Google Glass looks similar to a pair of glasses, but is a resource comparable to a smartphone.
Foursquare is a location-based social media tool that has become increasingly popular among portable device users. This mobile site helps users find their friends, find companies or businesses using GPS hardware, search for tips on various business locations, etc.
Foursquare has become an increasingly useful social media tool for businesses/individuals looking to benefit from a social media strategy. People like to compete and social media is revolutionizing the way businesses/brands/people do that. Below are six reasons businesses should use Foursquare as a social media tool: