It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
With the popularity of sites like Instagram and Snapchat, many people assume that Twitter is on its final leg; it’s allegedly “dying” of the same disease that killed Myspace and Friendster: disinterest. However, while more novel sites certainly have the attention of certain demographics, Twitter isn’t obsolete. In fact, there are several elements that attest to Twitter’s longevity. So, if you’re thinking of logging off, think again. Tweeting isn’t over yet, and here are a few reasons why: [Read more…]
In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to YouTube and Pinterest, consumers can be broadly influenced toward one product or another given their respective social media presence. As such, a vital part of recognizing how to run your own company’s social media comes from examining that of the competition’s. [Read more…]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
Of the millions of current internet users in the United States, a large majority of them are online shoppers. With that in mind, it’s obviously extremely important that you monitor your online reputation to ensure your business remains in good standing with your target audience. If you’re just getting started on monitoring your online presence, the first step is a quick Google search to find out if you are already being reviewed on websites like Yelp, Angie’s List or TripAdvisor.
The most successful marketing campaigns are those that connect with audiences on a human level. Customers don’t want to be told what to buy; they want to know the story of your brand. That is, what makes your product or service unique? A content marketing strategy can help your business reach the hearts and minds of consumers. In 2017, the best strategies will take advantage of new technology, like virtual reality systems, and capitalize on the latest social media trends.
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your target demographic and the various opportunities at your fingertips, you can broaden your audience and in turn boost your ROI. [Read more…]
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how crucial it is to maintain a social media presence. Platforms like Facebook, Twitter, and Pinterest have taken an active role in e-commerce, so if you aren’t taking advantage of these features, now’s the time to do so.
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
A little bit of organization can do you a lot of good, which is why every social media manager should create and follow an editorial calendar. If the concept is foreign to you, a social media calendar is a way to plan topics, set goals, and stay on task with the content you share on your various channels. [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
If you’re starting a small business, don’t assume that you can manage your online presence on your own. Social media marketing is not an easy task; Even the savviest business owners and most successful companies still require assistance from the experts. With search engines like Google and platforms like Facebook constantly evolving, hiring a skilled social media guru is a wise investment with long-term gains. Here are five ways your small business will benefit from a social media professional: [Read more…]
It’s no secret that visual content has started to take center stage in content marketing. Images and videos receive many more likes, favorites, and shares on social media, which has caused an evolution in marketing. As companies turn to social media as a way to connect with and capture the attention of consumers, there is a growing need for new content. To stand out above your competitors, you need to share fresh and exciting information that your followers will find shareable. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy. [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
When you think of social media marketing, you probably think of the standard Twitter, Facebook, Instagram, Google+, Pinterest, or Linkedin options. Probably one of the most overlooked mediums is the podcast. This is unfortunate, as it is still a very real marketing avenue. There are about 250,000 podcasts in existence today. iTunes, one of the largest delivery services for podcasts, has reported more than 1 billion podcast subscribers. That is a very large, and possibly underserved, audience. [Read more…]
Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]