The world of social media can get a little bit dry for businesses with a well-kept social presence. After all, coming up with fresh and exciting ideas gets tough over time and it’s understandable to feel less than inspired every now and then. When your content is forced and fabricated, it’s obvious to you and to your customers. This is why it’s so important to craft a thoughtful social media marketing strategy.

Whether you’re in a creative rut, new to the social media game, or just looking for a change, you can improve your marketing strategy by throwing some innovative curve balls into the mix. To stand out above the competition, you’re going to need to be inventive, perceptive to what works (and doesn’t), and willing to take risks. In the infographic below, discover 10 creative secrets to transform your social media marketing.

Social Media Marketing