Imagine this: You’re building your business’s online presence from scratch, creating your social media accounts, and managing to get the perfect usernames and handles. This is the dream, but it’s not always possible to get the exact handle you’re hoping for. On social media, your handle is the public-facing name that your followers will come to associate with your brand. Needless to say, it’s an important (though often overlooked) element of brand awareness.
As a rule of thumb, it is recommended to use the same social media handle across all accounts. By doing so, users will be able to easily find you across the web, no matter what their preferred platform is. With millions of existing accounts already utilizing preferred handles, it is not always possible to claim your exact brand name as a username. However, with a little bit of digging, you can usually find a variation that is available everywhere. In the infographic below, discover 9 best practices for creating a social media handle.
