How User Intent Affects SEO

Photo courtesy of Pexels under Creative Commons 0 license Creating an effective SEO strategy is often a challenging endeavor even for a seasoned social media consultant. This is especially true if you’re not sure about the nature of users’ intent. When planning your...

Social Media Calls to Action [Infographic]

A strategically framed social media post consists of a few different elements. Of them, one of the most important is the call to action. Used in the right way and in the right context, calls to action can lead to quality conversions from potential customers. In...