A strategically framed social media post consists of a few different elements. Of them, one of the most important is the call to action. Used in the right way and in the right context, calls to action can lead to quality conversions from potential customers. In addition to bringing new people to your website, an effective call to action can help generate engagements on and off your social media posts. Needless to say, this is an incredibly powerful tool, not to be missed as you craft your marketing strategy.
Though it might be tempting to repeat the same call to action in every post, context matters. In this infographic, courtesy of Red Website Design, learn about the different calls to action and how you can use them effectively in your social media strategy.
