How User Intent Affects SEO

Photo courtesy of Pexels under Creative Commons 0 license Creating an effective SEO strategy is often a challenging endeavor even for a seasoned social media consultant. This is especially true if you’re not sure about the nature of users’ intent. When planning your...

Social Media Calls to Action [Infographic]

A strategically framed social media post consists of a few different elements. Of them, one of the most important is the call to action. Used in the right way and in the right context, calls to action can lead to quality conversions from potential customers. In...

Steps to Improve Your Landing Page

Photo courtesy of Pexels under Creative Commons 0 license Crafting effective ads can be a challenge, as there’s so little room for error. Regardless of which device your target audience is using, most potential customers are unwilling to spend more than just mere...

PPC Best Practices to Try

Photo courtesy of Pexels under Creative Commons 0 license Pay per click (PPC) ads have the potential to be an influential tool for your business. They can be targeted to social media platforms or tailored to appear in Google. PPC strategies continue to evolve, and...