How to Create More Effective Landing Pages

How to Create More Effective Landing Pages

A well-planned landing page design is a vital part of a successful marketing campaign. It effectively opens the door to your website, inviting people in to surf and shop. But having a landing page is not enough; your content requires a certain finesse to prove...
Factors Affecting Your Google Ad Position

Factors Affecting Your Google Ad Position

Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the...
Email Authentication Requirements

Email Authentication Requirements

Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...