by sunnysideadmin | Sep 10, 2025 | Blogging, Email Marketing
When it comes to content—whether it’s a blog post, ad, video, or email—your title or headline acts as the hook that determines if people will click. A/B testing provides you with a data-driven way to identify which titles connect best with your audience, so you can...
by sunnysideadmin | Feb 29, 2024 | Email Marketing, Website
Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
by Marissa K | Apr 7, 2021 | Email Marketing
If you’re looking for ways to improve your email marketing strategy, consider taking a stab at your email design! While consistency in branding is beneficial for your online presence, there may come a time that you find your aesthetic needs a refresher....
by sunnysideadmin | Nov 3, 2020 | Email Marketing
Digital marketing has evolved greatly over the years, but one format continues to be successful: email marketing. Just like social media and SEO, it’s an integral part of any forward-thinking business strategy. Email is an important way to develop relationships...
by sunnysideadmin | Jun 17, 2020 | Email Marketing
A lead magnet, which is a free item or service that is given away in exchange for contact info, can be a powerful tool in building your email marketing list. Whether you offer a discount, free service, downloadable exclusive content, or something else is completely...
by sunnysideadmin | Jan 29, 2020 | Email Marketing
As marketing continues to evolve, one thing remains true: email marketing is here to stay. This form of direct customer communication has the power to cultivate brand awareness, increase traffic to your website, and most importantly, drive sales. Additionally, it is...
