PPC Best Practices to Try

Photo courtesy of Pexels under Creative Commons 0 license Pay per click (PPC) ads have the potential to be an influential tool for your business. They can be targeted to social media platforms or tailored to appear in Google. PPC strategies continue to evolve, and...

3 Signs You Need Google Ads Help

Photo courtesy of Pexels under Creative Commons 0 license Google’s products and tools are invaluable in the marketing world, and Google Adscan be a powerful strategy for reaching your target audience. However, this tool can be challenging to work with if you’re...

YouTube Viewer Trends in 2018

  YouTube generates billions of views each day, and many businesses are increasingly relying on this platform to connect with customers. If you’d like to boost your channel’s performance or begin using YouTube as a marketing strategy, it’s crucial to have a feel for...

How to Choose and Optimize Images

You may have heard that the key to building a loyal online audience is producing consistent, high-quality content. While this still rings true, you should keep in mind that content without the perfect image(s) will probably go unnoticed. In our visual world, it’s...